28-Jan-2020 By Kacey Culliney | www.cosmeticsdesign-europe.com 

The tremendous rise of CBD beauty is continuing to fire up, fuelled by indie and skin care innovation, but weed washing and big brand resistance remain key hurdles to growth, according to Prohibition Partners. 

Curley said that with time consumers would become “more au fait with CBD”, learning to recognise marketing and packaging claims, and tighter regulations would ensure manufacturers adhered to stricter guidelines. 

Industry certifications to prove quality would also likely emerge, similar to that of the Soil Association or Red Tractor, she said. However, for the time being CBD beauty continued to be “dominated by indie brands” because larger multinationals were “hesitant to enter into an industry that is fraught with so many regulatory hurdles”, she said. 

And this could block future growth potential, she noted. “Consumers typically look for brand names that they can trust when making big outlays on premium products, and this could be a barrier for greater uptake until such a time that the larger names are willing to put their name behind the product.” 

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tags: cannabis, CBD, hemp, cannabidiol, beauty, skincare